Why Our Soap Costs What It Does

Recently, we got a review on Facebook saying: “The soap is just okay but horrendously overpriced.” Honestly, comments like that hurt. Not because of the criticism, but because it’s hard to hear when you’ve built a business with so much heart, care, and intention. I started The Australian Natural Soap Company from my kitchen table with a simple goal: to create something truly special, something that’s good for your skin and the planet. So, when someone sees just a price tag and not the full value of what we do, I feel like I've failed in communicating the value of our products.

Let me explain what goes into each bar of soap we make. At The Australian Natural Soap Company, we use pure, local Australian plant oils. No palm oil, no synthetic fillers, and absolutely no animal products—just natural, skin-loving oils that work in harmony with your body. These oils aren’t just good for your skin; they nourish it. Unlike commercial soaps that can strip your skin of its natural oils, our ingredients help to hydrate, soothe, and protect.

We choose each oil with intention—like macadamia, olive, and avocado—because they’re packed with antioxidants and essential fatty acids that your skin needs to stay soft and healthy. Commercial soaps? They can’t compare. Most are filled with cheap fillers and harsh detergents that leave your skin dry and irritated. Our soaps, on the other hand, work with your skin, not against it.

On top of that, we use only pure, steam-distilled essential oils for their natural aromatherapy benefits. These oils aren’t just there to make the soap smell nice—they have real aromatherapy properties. Whether you’re using a bar with lavender to unwind or one with peppermint to energize, you’re getting more than a lovely scent; you’re experiencing the full benefits of nature’s most powerful essential oils.

This is something commercial soap companies simply can’t offer with their synthetic fragrances.

And yes, each and every bar is still handmade by our small team in Melbourne. We could have gone the route of mass production, but that’s not who we are. I started this company making soap at my kitchen table, and we’ve held onto that same hands-on approach ever since. Our soaps are carefully crafted using the same traditional methods, which take time, but that’s what ensures the highest quality and the unique character of every bar.

I understand that our soaps might seem more expensive compared to what you’ll find at the supermarket, but when you consider what you’re actually getting, it’s not just soap—it’s premium skincare. There’s a quote that always sticks with me: "We know the price of everything and the value of nothing." When you buy from The Australian Natural Soap Company, you’re investing in something that nourishes your skin, supports ethical farming, and protects our planet.

So, next time you see one of our bars and wonder about the price, remember—this isn’t just a product; it’s the result of thoughtful, sustainable practices and pure, high-quality ingredients that you simply can’t find in a commercial bar. Your skin deserves the best, and that’s what we’re here to offer.

Thank you for trusting us with your skincare.

Soapy hugs,