Why We’re Going Bigger (and Bulkier)
6 days ago
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6 days ago
·When I first started The Australian Natural Soap Company, we weren’t selling to big retailers. We were at markets — soaps stacked high, raw and naked, cut straight from the block.
It was simple. People could smell the essential oils, feel the texture, and choose exactly what they wanted. No fancy boxes. No glossy labels. Just pure, good-quality soap made from Australian plant oils.
Then wholesale came knocking. First it was health food shops, then Myer. And it was shiny. Exciting. A huge vote of confidence.
To get there, we created beautiful packaging, refined our product range, and met all the requirements of big retail. Our soaps sat proudly on shelves across the country.
But here’s the truth: packaging is just packaging.
It doesn’t make the product inside better. And, in the big beauty world, it’s often used to hide what’s inside — cheap fillers, harsh detergents, and ingredients you don’t actually need.
The more we did for wholesale, the more resources went into boxing, labelling, and presentation instead of just making exceptional soap.
Why Bulk Makes Sense (For Us)
Now that we’re selling more directly to you, we’ve been able to strip things back to what matters. Bulk makes sense because it:
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Cuts waste. Less packaging, fewer labels, less stuff to throw away.
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Saves time and resources. More soap made in less time, without the stop-start of endless packaging runs.
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Reduces transport emissions. Fewer trips to get the same amount of soap to you.
Why Bulk Makes Sense (For You)
Bulk isn’t just good for us — it’s better for you too:
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Better value. More soap for less, per bar or per pump.
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Less waste at home. Even the best packaging is better when there’s less of it.
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Always stocked. No last-minute “we’re out of soap” panic.
It’s the same logic you use when you buy coffee beans, pasta, or toilet paper in bulk — but with the bonus of knowing exactly what’s inside.
Coming Full Circle
In a way, we’re returning to our roots.
Those early market days — selling soap in big blocks, no excess packaging, nothing to hide — that’s still who we are.
The difference is, now we’ve got over a decade of experience, the ability to talk directly with you, and the freedom to make decisions that keep our focus on what’s inside the packaging — because that’s what matters.
And right now, with our Afterpay Sale ending tomorrow, it’s the perfect time to try our bulk options. We’ve got lots of special Afterpay bundles, bundled our refill range, and made it easier than ever to stock up. That way, you get better value, we make less packaging waste, and together we keep the focus where it should be — on the good stuff inside.
Soapy hugs,
Emma xx
PS. you can learn more about our bulk options here
