Inside our Black Friday, and the gifts that come with it
Every Black Friday, there's a moment on launch morning when the orders start coming in and I feel two things at once.
The first is pure gratitude. Everyone is after your money this week, and you chose us. The second is a small wave of panic. Because we don't just sell this soap. We make it, we box it, and we pack every order ourselves. Every one of those orders is a box someone on our team has to fill.
So if you've ordered this week, thank you. And please bear with us.
What It Looks Like From Our Side
We've been making soap for thirteen years, and launch week never gets less nerve-racking. We plan for months. We make extra. And then the sale opens and it still feels like a lot.
We're packing as fast as we can, in order. Right now we're working to 5 to 10 working days to get your order out the door. Many will go sooner, but I'd rather tell you the honest number than promise something we can't keep.
Why We Called It Black Friday, But Green
When we sat down to plan this sale, we kept coming back to one idea. How you spend your money is a vote. It's one of the most powerful votes you have.
It's been a tough year for a lot of small businesses, and for a lot of Australians full stop. But I think this is where we can come together and look after each other. That's what communities are built on.
Every time you buy from a small business that makes its products here in Australia, you're voting for that kind of business to keep existing. You're voting for palm oil free, for vegan, for soap in a home compostable box instead of another plastic bottle.
So we didn't want this to be a shouty sale. No countdown clocks, no all-caps. Just a good reason to stock up on something you'll use every day, from people who'd love to keep making it.
The fact that so many of you have voted for us this week is the best feeling. Thank you.
Why We Always Do Free Gifts
We do gifts every sale, and we always will. They're our way of adding real value to your order, beyond the discount. They're also a chance for you to try something from the range you might not have picked up yourself.
This year, the gifts grow with your order. Here's how it works:
| Spend | What comes with it |
|---|---|
| $70 | $4.50 shipping |
| $90 | Free shipping |
| $130 | Free shipping, plus our Intensive Skin Drops |
| $180 | Free shipping, the drops, and a mystery pack worth $40+ |
The gifts go into your cart automatically, so there's no code to remember. They come on top of the 25–50% off, not instead of it. Each order gets the gifts for the highest amount it reaches, while stocks last.
The Gift at $130: A Face Serum, From a Soap Company
If you've read anything I've written this year, you'll know where I stand. Our soap is enough.
A bar made the slow way, with the glycerin left in, cleans your face and leaves it soft. I've spent thirteen years trying to convince people that soap is skincare, and I haven't changed my mind. So it might seem odd that this gift isn't soap at all.
Here's why. I know plenty of you agree with me about the soap and still reach for a moisturiser afterwards. It's a habit. The jar has been on the bathroom shelf for years. If that's you, I'd rather give you something better to reach for: a few drops after you wash, instead of a scoop from the jar.
Our soap is enough. If you still reach for a moisturiser, reach for this instead.
It's our Intensive Skin Drops for normal, oily and combination skin, a small dropper bottle worth $29.95 on its own. You use a few drops, not a handful, while your skin is still clean.
How I'd use it with a bar on your face
You'll need a facial soap that suits your skin. If you're not sure which, our facial cleansers each say who they're made for. Then:
- Wet your face with warm water.
- Work the bar into a thick lather, much more than you'd use for a quick wash.
- Massage it into your skin for a minute or two. Take your time.
- Rinse it off slowly.
- Press in a few drops of the Intensive Skin Drops.
On a busy morning, just wash, rinse and add a few drops. On a night when you've got more time, go slowly. Trust me, it feels like a facial.
The Gift at $180: The Mystery Pack
Spend $180 and you'll get the drops plus a mystery pack worth $40+.
I'm not going to tell you what's in it, because then it wouldn't be a mystery. What I will say is that we choose everything in it ourselves, it's worth $40 or more, and there's a reason it's called a pack and not a bar. It all comes in a cute little bag that makes a great travel bag long after the pack is empty. You'll find out the rest when you open your box.
If You're Deciding
If you already know which soaps you love, this is the week to stock up. Get to $130 and the step after the wash is on us.
If you're new to us, start with a bar for your face. Wash with it for a fortnight, add a few drops afterwards, and see whether the jar stays on the shelf.
And whichever you choose, thank you for your vote.
