This Clean Up Australia Day, Let’s Rethink Plastic Waste

Every year, Australians come together for Clean Up Australia Day, rolling up their sleeves to pick up plastic bottles, wrappers, and other waste that litter our parks, beaches, and streets. It’s an incredible effort—one that shows how much we care about our environment.
But let’s be honest: we shouldn’t have to clean it up in the first place.
The real question isn’t how do we clean up plastic?—it’s why are we making it in the first place?

The Harsh Truth About Plastic and Recycling in Australia

For years, we’ve been told that as long as we put our plastic in the recycling bin, we’re doing the right thing. But the reality is far more complicated—and far less effective.

• Only 13% of plastic used in Australia is actually recycled. (Source: WWF Australia)
• More than 2.5 million tonnes of plastic waste is generated every year in Australia, and 85% of it ends up in landfill. (Source: Clean Up Australia)
• Australia exports 225,000 tonnes of plastic waste overseas every year, often to countries that can’t manage it either. (Source: Australian Bureau of Statistics)
• The collapse of the REDcycle soft plastics recycling program means that even the plastics we thought were being processed are now piling up in warehouses—or going straight to landfill. (Source: ABC News)

The uncomfortable truth? Recycling isn’t the solution we thought it was. The only way to truly tackle plastic waste is to stop producing it in the first place.

Breaking Free from the Plastic Bottle Mindset

We get it—plastic bottles have become the norm. For decades, we’ve been conditioned to believe that soap is bad for our skin, and bottled detergents and body washes are superior.
This is marketing, not science.
A well-made natural soap is not only better for the planet but also better for your skin. Many liquid soaps and body washes are packed with harsh detergents, synthetic fragrances, and preservatives—ingredients that strip moisture from your skin and create the very dryness they claim to fix.
Yet, people still hesitate to switch to solid soap. Why?

• “It’s expensive.” A quality soap bar might cost more upfront than a bottle of body wash—but it lasts longer, does more, and doesn’t leave you with a pile of plastic waste.
• “It won’t lather the same.” It will. In fact, it often lathers better—without the synthetic foaming agents that liquid detergents rely on.
• “It won’t clean as well.” It does. Traditional bar soap is a highly effective, naturally antibacterial cleanser—without needing extra chemicals.

Shampoo, hand wash, dishwashing liquid, laundry detergent—so many of these bottled products are just watered-down versions of solid soap. So why are we still paying for plastic bottles full of diluted ingredients?

We’re Not Here to Sell More Soap. We’re Here to Change Mindsets.

We want more Australians to break free from plastic-heavy routines—not because it benefits us, but because it benefits all of us.
That’s why, to mark Clean Up Australia Day, we’re offering our Clean Up Australia Pack at 50% off.
Not as a sales push. Not as a marketing gimmick. But as a chance for more people to experience plastic-free, natural alternatives—without the price barrier.
This isn’t about selling more soap—it’s about helping more Australians make the switch. We know once you try it, you’ll see just how easy and effective it is.
Because at the end of the day, Clean Up Australia Day shouldn’t just be about picking up waste. It should be about stopping waste before it starts.

What You Can Do Today

• Start with small changes. Swap one plastic-heavy product for a sustainable alternative. It’s easier than you think.
• Share this with a friend. If you know someone who’s interested in reducing plastic waste, send them this article. Real change happens when we spread the word.
• Join us. If you’re ready to make the switch, try our Clean Up Australia Pack (50% off for a limited time). It’s an easy, low-cost way to start reducing plastic at home.

Let’s make this Clean Up Australia Day not just about cleaning up—but about rethinking how we consume. Because the best way to clean up plastic waste is to stop making it in the first place.

Let’s Get More Australians Thinking This Way

Know someone who wants to reduce plastic but isn’t sure where to start? Share this article with them. The more we talk about it, the faster we can make change happen.
Together, we can create a cleaner, plastic-free Australia.

Soapy Hugs,
Emma xx