EOFY 2026
3 hours ago
·
3 hours ago
·This time last year, I needed our EOFY sale to work.
We had stock sitting on shelves. We were running lean. I watched the dashboard more than I'd like to admit and I was genuinely relieved every time an order came through.
It worked. We got through it. And I was grateful — properly grateful — for every person who bought something that June.
But I won't pretend it felt the way this one does.
A lot has changed in twelve months.
The team is bigger. Not in a way that changes what we are — we're still a small Melbourne operation making soap by hand the way we always have. But the warehouse has more hands in it now. More people who know the product, care about the process, and show up because they believe in what we're making. Ben has been here from the start keeping the production side running in ways most people never see. The rest of the team has grown around him. We make things together now in a way that feels like something worth protecting.
But the bigger shift isn't internal. It's the people finding us.
The customers coming to Australian Natural Soap Company this past year aren't just looking for a soap that smells nice. They understand what commercial body wash actually does to your skin — and they've decided they're done with it. They read the label. They ask where the oils come from. They care that it's Australian-grown, Australian-made, and wrapped in something home compostable. They're not buying soap. They're making a decision about what they put on their body and what they send back into the world.
That kind of customer changes how a sale feels.
This isn't about clearing shelves. It's about saying thank you to the people who believed in what we were doing before it was the obvious choice.
So here's what we're offering.
From Tuesday 16 June at 10am AEST — 20–60% off across the full range. Every soap, every refill, every bundle. The same products, made the same way, at the best price we offer outside of Black Friday.
On Launch Day, every 5L purchase comes with a free 500ml liquid soap in a stainless steel dispenser. That's a $30+ gift and it's Launch Day only — once they're gone, they're gone. Orders over $120 and $160 come with additional free gifts.
If you've been buying bars one at a time, this is the time to stock up. If the 5L has been sitting in your cart, this is your window. If you've got someone in your life who keeps asking what soap you use — send them our way before Tuesday.
We'll see you at 10am.
Soapy hugs,
Emma xx
Emma xx


